Build Your Business with a Professional LinkedIn Profile

We are living in the unbridled age of information. Now, more than ever, it is easier to find what you are looking for in the blink of an eye. Whether you want to watch a new movie or find a career in a city across the country, you can accomplish that goal with the click of a button. Having said all of that, the age of information has made it even easier for dedicated entrepreneurs to bring a spotlight to their activities. Through business-social platforms like LinkedIn, entrepreneurs can grow their ideas organically while developing their skills. Today, we are going to teach you how to create a good LinkedIn profile in 2020.

First and foremost, if you are planning on developing a business in 2020, you had better pay attention to how you broadcast your image. What do we mean by this? To put it simply, you need to make sure that all of your graphics are professional. Start with a high-quality headshot that measures out at 400 x 400 pixels. After uploading your headshot, switch your picture visibility settings to ‘public’. Congratulations, your high-quality headshot is now the face of your brand. Skip blurry shots, overly edited images, and selfies. A professional headshot shows that you are serious about your work and ready to be a professional.

Next, you are going to want to fill out your profile while monitoring your page for needed updates. Fill out your profile with everything relevant to your business. List your education, your work history, and any potential projects that you have tackled. As you fill out your profile, you essentially are setting your resume up to succeed. That’s right, we DID call your LinkedIn profile a resume, because that’s exactly what it is. Why handicap your future job prospects by leaving any information fields empty? Once you fill out your profile, don’t think that your work is done. As your skills improve and your experiences cumulate, you will have to make updates. An abandoned LinkedIn page, one that hasn’t been updated in months or years, is NOT something you want potential clients to see.

Now, you are going to want to personalize your LinkedIn web address. When you first sign up for the service, you will be granted a vague and hard-to-remember URL> By heading to your profile settings page, you can pick a vanity URL that leads directly to your page. Ideally, you will want to make your page URL match your actual name or business. If your name or business URL has already been taken, you are going to have to get creative. As you sort through your many different options, just remember that you want to be memorable, professional, and unique.

Finally, your LinkedIn profile will only succeed if you maintain a steady stream of updates via blog posts and article publications. LinkedIn is a great social media network for connecting with similar minds, but you won’t be seen by those individuals if your profile lay dormant. Try to publish an article or share a concept on your page once every month or so. Stick to topics in your industry to maximize success.

Succeeding on LinkedIn is hard, but it doesn’t have to be impossible. Use the tips we provided above to make your entrepreneurial dreams come true in 2020.